Using Keywords to Find Your Niche

Hello again.

I know you’re really quite busy with your website and working really hard to get traffic to your site, but I hope you will take a few minutes this Veteran’s Day to remember our military men and women both present and pass, who put themselves in harm’s way to protect this great country of ours.  So first and foremost, I salute all our active duty military and our veterans.  Thank you!

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Now in a previous blog I talked about finding your niche.  If you downloaded the ebook Create Your First Website by 3:45 this Afternoon, then you understand the term niche.

If you have not, let me very briefly define niche for you.  Niche marketing focuses on a specific segment of consumers.  A niche can be created by a need, a want, or a preference.  Home-based entrepreneurs, pet owners, computer users, chocolate lovers and gardeners are all examples of separate niches. Some consumers might belong to several of those niches.  Also some niches can be narrowed to a more specific focus.  Simply stated:  a niche is what your website is all about!


Finding Your Niche

If you’ve been researching keyword phrases and popular keywords you’ve likely found that many popular potential markets are quite broad.  When you brainstorm and research to come up with ideas for your new web business, it’s likely that the first ideas you identify are going to be broad markets.

It’s generally better to try to identify market niches (or submarkets of the broader market) to build your business.  Trying to compete with other businesses at a broad market level would likely require a substantial amount of time and effort, and probably financial resources as well.

Instead, you can increase our chances of success by identifying a market niche.  Using a weight loss market example, you might focus on keyword terms such as “fat burning foods” or “low carb diets”?  By targeting a market niche, there would likely be much less competition from other businesses, so you’ll have a greater chance of bringing targeted visitors to your site.  And this, of course, is the first step in making money from your website.

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Create Your First Website by 3:45 this Afternoon
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If you don’t already have a niche market in mind, one of the best ways to find one is to consider the things you’re already interested in – your own hobbies and activities.  Think about the hobbies and interests of your friends and family, too – are there any niche markets on which you can build a web-based business?

By identifying market niches in this way, you can cut down on the amount of time that it takes you to learn about the market itself.  If you already know a lot (or at least more than the average person), then you’ll be able to get your business up and running much more quickly than if you had to start from scratch and take the time to get up to speed on the subject.

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Create Your First Website by 3:45 this Afternoon
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Tools that Can Help 

If nothing comes to mind right away, there are a couple of brainstorming tools that you can use to help.  First, you can try the ever-popular Google Keyword Tool to help you generate ideas, based either on words and phrases, or by the content of existing web pages.

Another great way to get ideas is to see what shoppers are actually searching for when they’re already on a shopping website.  If you go to the Search Compare page and click one of the categories listed, you’ll then be taken to a page that lists the terms that people have searched for within the category you clicked. 

This can be a great way to see the plethora of different concepts that exist (and that people are searching for) within a particular product category.

These are just a few ideas that can help lead you to a niche that’s right for you if you don’t already have one.

Closing Thoughts 


Don’t be afraid to surf around the web exploring different possible market niches.  This kind of exploration can help confirm that people are actually looking for these types of products (and are willing to spend money on them).  This is a critical consideration when you’re determining which market niche to launch your business.




Take care.

Carolyn

Create Wealth On-Line
Click Here to Contact Me.